SELETTI MARKET @ Rinascente Roma via del Tritone

The visionary and boundless creativity of Seletti has arrived in Rome with an installation that's already a must-see. Following the success of Seletti Market at Milan Design Week, the Italian brand has transformed the Roman branch of Rinascente into an ironic and surreal supermarket with a vintage aesthetic. Till February 3, 2025, visitors can immerse themselves in a pop and unconventional universe, where every corner—from the shop windows to the elevators and even the facade—has been reimagined with the unique touch of Seletti and studio Baschera Brigolin.

 The fully functional market, located on the -1 level, is a celebration of dreamy graphics, vibrant colors, and over-the-top details. Among the shelves, customers can discover the brand’s best sellers alongside imaginary products created specifically for the installation. Just like in a real supermarket, shoppers can grab a cart or basket, head to the checkout, and enjoy an immersive shopping experience.

 There’s also an exclusive surprise: a limited edition vodka, redesigned with four graphics inspired by the supermarket’s aesthetic, celebrating the brand’s roots and innovative spirit. As Stefano Seletti, brand’s art director, explains, the project pays homage to the first era of Italian supermarket, while playfully reinterpreting the symbols of the consumer society.

 An unmissable event that blends art, design, and fun in a one-of-a-kind setting.