Milano Design Week 2025: TRACEY SNELLING X SELETTI

n installation powered by Samsung and a new lamp,
also available in a customizable version.

April 8–12, 2025, 9:30 AM – 7:30 PM
Seletti flagship store | Corso Garibaldi 117, Milan

Register HERE to enter.

Seletti, the Italian design company known worldwide for its unconventional approach, returns to the Milan Design Week 2025 with Hotel Voyeur, its first collaboration with Tracey Snelling, an American artist based in Berlin. The project consists of a table lamp that replicates the facade of a hotel with six windows, each containing a screen displaying short looping videos. During Milan Design Week, visitors will have the opportunity to personalize the product with their own video, adding a unique and personal touch. The project also includes an installation powered by Samsung on the facade of the Seletti store at Corso Garibaldi 117. This collaboration between Seletti and Snelling represents the first step in a broader project that will lead to the creation of other “buildings,” with the aim of constructing an entire ideal city.

Known for her art installations inspired by urban life, Snelling has long explored themes of voyeurism, architecture, and human interactions within public and private spaces. Seletti, in turn, has always played with irony, art, and icons of daily life, transforming design objects into visual narratives that surprise and stimulate the imagination. All these stimuli converge synchronously in Hotel Voyeur, a table lamp that captures fragments of daily life through illuminated windows, revealing videos that oscillate between brief cinematic sequences and real-life footage.

Tracey Snelling and Seletti find common ground in this project by blurring the boundaries between art and design, making the most artistic concepts accessible and transforming them into everyday objects. This collaboration follows Seletti's long tradition of forays into the world of art; among the most appreciated are those with Toiletpaper (the image-only magazine created by Maurizio Cattelan and Pierpaolo Ferrari), artists Tatiana Brodatch and Studio Job, and photographer Lady Tarin. The goal is to bring artistic narratives into the world of functional design, creating engaging visual experiences for a wider audience.

Hotel Voyeur replicates the facade of a hotel, with an illuminated neon sign at the top projecting a vibrant and adjustable light. Six windows and an open door structure the lamp, within which small screens display brief five-minute looping videos. Each video is set inside a hotel room, transforming seemingly ordinary scenes into visual fragments that intrigue and captivate. Everyday gestures, minimal movements, and fleeting details suddenly become meaningful within the context of this visual narrative, inspired by cinematic language and the fascination with the act of seeing and being seen.

During Milan Design Week, it will be possible to create a customized version of the lamp. At the Seletti store in Corso Garibaldi 117, a set will be set up replicating the video settings, giving visitors the chance to interact directly with the artwork, becoming protagonists rather than mere spectators. The videos created will be projected onto the facade of the store and, for those who wish, used to personalize the lamp, which can be ordered directly in the store. In this way, Hotel Voyeur transforms from a simple design object into a unique artistic experience, one that anyone can make their own, overcoming the boundaries between art, design, and daily use.

The project expands further through a site-specific installation at Corso Garibaldi 117, on the facade of the Seletti store, which extends the Hotel Voyeur concept into an immersive experience. The installation translates the lamp's design into architecture, recreating the facade of a hotel with illuminated windows, inside which the same videos featured in the lamp are displayed, thanks to cutting-edge screens provided by Samsung. Inside the showroom, visitors will find a faithfully recreated hotel room, with vintage furnishings and an atmosphere that fuels curiosity and imagination. Through a play of screens, mirrors, and projections, the installation challenges the perception of space and privacy, transforming the street into a stage where everyday life becomes part of an artistic composition.

“My research has always been influenced by observing the lives of others, and this project with Seletti is a way to further develop this reflection. I have always been fascinated by popular places, by the architectures that people recognize as their own, and my works, since 1998, have followed this investigative path. I already knew about Seletti’s collaboration with Toiletpaper, so I knew the brand had a strong sensitivity to art, and I believe this project will lead to further and different developments in my work,” says Tracey Snelling.

“The encounter between Seletti and art has always been an essential element of our creative journey for over 20 years. Seletti represents refined design that is also accessible, making artistic expression part of daily life. The collaboration with Tracey Snelling follows this philosophy, blending storytelling, observation, and design into a single concept. Hotel Voyeur embodies our constant desire to transform artistic visions into tangible objects, allowing people to interact with them and reflect on them in new ways. Just as Snelling’s work has evolved over time, this collaboration represents a natural step forward in making art a more integrated part of our everyday reality,” says Stefano Seletti, Artistic Director of Seletti.

Among other new Seletti projects at Milan Design Week 2025 is Superfurniture, a project that brings innovation to the world of furniture, alongside a selection of new lamps, accessories, and design objects. Each piece, reinterpreted with Seletti's unmistakable ironic and visionary language, is a journey between creativity and innovation, transforming the ordinary into the extraordinary and telling unique stories.